Simon Doiban Beauty Industry

Innovative developments increase the efficiency of the beauty business

Simon DOIBAN spelled out the fundamental principles and the scoring system. 

At the beginning of the year, a well-known expert in business development in the beauty industry Simon DOIBAN joined the oldest and authoritative business community of the interregional public organization “Moscow Association of Entrepreneurs”. Fifty committees of the Association include entrepreneurs from 51 regions of Russia, as well as foreign countries.

Membership in an authoritative structure is a worthy continuation of the active entrepreneurial activity of Simon DOIBAN. The works of this manager and expert respected in the world professional community are aimed at structuring, standardizing and qualitative development of the Russian and international beauty industry. Simon sets himself the task of improving business processes, introducing new methods of management, decision-making and the use of new information and communication resources in the field of salon services.

Simon DOIBAN is the owner and director of the Beauty Consulting Academy. Under the auspices of his consulting company, he developed a revolutionary project to standardize quality in the salon business – Quality Assurance. This is a process that regulates quality standards and algorithms for the operation of beauty and health enterprises. Initially, the project was successfully tested in the beauty salons of the city of Omsk, then it was introduced into the salons of Siberia, followed by all of Russia, large cities of Ukraine and Israel. Prior to Simon DOIBAN, there were no such official documents in these countries. The DOIBAN expert was the first to do this – he prescribed the fundamental principles and a scoring system that make it possible to find out whether the services of the salon meet accepted quality standards. The service innovations of Simon DOIBAN are the increase in the consumer value of services, change in the structure and range of services provided by the salon and improvement of the quality characteristics of services. The commitment of beauty companies to the principles of QA is a guarantee of the safety and quality of the services received by customers.

For an innovative approach to developing the concept of salons and running a salon business in 2018, Simon DOIBAN was awarded a diploma of the winner in the nomination “Beauty Innovation” of the St. Petersburg Conference “Beauty and Health”. Today, not only the leading beauty salons in Russia, Ukraine and Israel are successfully working under the Simon DOIBAN standardization program. The Miami-based Solea Medical Spa & Beauty Lounge chain, which Simon DOIBAN became the owner of in 2018, also operates according to his quality standards for the provision of services. The network of salons offers women a full range of first-class cosmetic and medical procedures for healing, rejuvenation and personal care. Here, clients can solve several important beauty tasks at once: manicure and pedicure, depilation, haircuts, coloring and hair and scalp care, cutting-edge methods of face and body care – laser and injection procedures, cell therapy, massages, body wraps, relaxation therapy, floating and much more. Solea Medical Spa & Beauty Lounge is a reference project that proves the effectiveness of the methods proposed by Simon DOIBAN.

High expert experience allows Simon DOIBAN to be active in the field of economic research, development of author’s business technologies and conducting educational training. Every year, Simon DOIBAN delivers thematic reports at business international events. As an active participant in the work of the Public Reception Office of the Ministry of Antimonopoly Policy, Simon DOIBAN, by the decision of the head of the reception room, Kornilov A.N., was awarded a certificate of thanks. In addition, Simon, on his own initiative, took part in the preparation of the organization of the stand at the annual All-Russian forum-exhibition “GOSZAKAZ”. In September of this year, by the Order of the President of the International Public Organization “MAP”, Simon DOIBAN became a member of the expert jury for the awarding of the Prize of the Annual Federal Competition “Leader of Industry of the Russian Federation”.

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