If you set a goal and count the number of beauty salons in any metropolis, then there will be incomparably more of them than museums, theaters or concert halls. The trend towards the active development of the beauty market is set by society and its boundless desire to look beautiful, young and well-groomed.
Serious competition forces salons to constantly develop, improve, search for and offer the most advanced technologies for rejuvenation and personal care. Modern beauty establishments are significantly different from their predecessors. The quality of services and the level of service have stepped forward for decades.
A wide and constantly expanding range of services, experienced qualified specialists, the latest equipment, innovative developments. All this is necessary if the salon wants to reach the level of the market leader and, even during the general recession, continue to be a highly profitable enterprise.
In the current conditions, recognition and popularity are achieved only by those salons where the leader is at the helm. A strong and experienced manager, he always focuses on current business development trends, strives to improve the competencies of management and the qualifications of the narrow specialists of his center, regularly attends and directs staff to online trainings of reputable speakers who, over many years of work in the industry, have established themselves as beauty experts -industry. One of the most famous professionals in the field of management and development of beauty, health and rejuvenation enterprises is Simon Doiban.
Simon Doiban is an expert in the beauty industry
Simon Doiban is a successful international entrepreneur, owner of a network of beauty salons, cosmetology and wellness centers, an expert and business development consultant in the beauty industry, a salon business practitioner and a consultant with management experience. He knows how to develop beauty salons, cosmetology clinics and medical centers, how to sell services, products and a customer service system. Business owners and salon managers in Russia, Ukraine, Israel and America seek his business advice.
Simon regularly speaks at leading international industry forums and conferences, conducts both corporate seminars for owners and directors of beauty industry enterprises, and master classes for leaders of key areas.
He has repeatedly become the winner of industry competitions and a participant in thematic events related to the beauty industry around the world. Among them: the international specialized exhibition of the beauty industry INTERCHARM Professional (Russia), SibBeauty (Russia) and many others.
The status of a professional is also confirmed by the fact that, as a VIP guest, Simon is often invited to be a member of the expert jury of specialized events: the TOP SALON ESTEL International Award, the Constant Delight Award competition, etc.
As an innovator in the beauty market, Simon Doiban is a regular participant in specialized forums held in digital format: the largest international digital exhibition Hi&Fi Asia-China, Beauty Business Forum, Beauty Digital Forum, which is especially important in a pandemic.
Simon opened his very first salon in the Russian city of Omsk in 2012. From one small beauty salon, an entire beauty consulting business empire called “Beauty Consulting Academy” began to form, which in a short period has turned into a leading international business school for launching, developing and managing a salon business. Dozens of franchised salons of eminent Russian and Ukrainian beauty centers were opened from scratch under the mentorship of Simon Doiban. Among them: Alessandro Group, Aldo Coppola, Jean Louis David, MONET, Image-Laboratory Person and others.
At the start-up stage, Simon helps clients develop a business concept for a future salon, build a financial model for a steadily growing business, prepare a step-by-step plan for opening and an algorithm for building a strong brand. Already after the launch, he, both on an ongoing basis and on a specific request, advises business representatives from Ukraine, Russia and other countries on management, pricing and promotion.
The most demanded service today is a request for crisis management. Global economic instability affects beauty salons in the first place, and Simon knows what beauty salons, cosmetology centers and SPAs need to do today so that tomorrow they remain in demand in their niche.
Actual beauty business in America
Simon was able to integrate his colossal and multi-level experience gained during his work on the beauty markets of Russia and Ukraine into his own projects in the United States of America. Knowing all the latest business information and understanding current trends, Simon is committed to innovation and development.
He is always ahead of the times and strives to put into practice everything new, fashionable and progressive. An experienced practitioner talks about this in his latest educational online programs for investors, managers and staff of beauty salons, SPA, cosmetology and medical centers and personally uses in the development of his own salon business.
Today, Simon Doiban is not only a leading industry expert and international business coach, since March 16, 2018 he has also been the founder and head of the largest network of wellness centers in Florida, Solea Medical Spa & Beauty Lounge and Solea Brickell Spa, offering women a full range of first-class cosmetic and medical procedures for recovery and rejuvenation.
The success and rapid development of own beauty centers in Miami once again prove that Simon Doiban is a professional whose experience and knowledge entrepreneurs trust. Simon is a unique specialist, he helps the salon business in many countries of the world to achieve consistently high profitability and at the same time helps women to be young, beautiful, happy and satisfied with their appearance.
Anti-crisis management
According to statistics, about a third of the global beauty market players went bankrupt and did not survive the pandemic. Beauty salons cooperating with Simon Doiban turned out to be one of the most stable ones. During this difficult period for all business sectors, Simon developed and implemented, first in the spring on the basis of his own beauty centers, and then in partner projects, a unique plan of anti-crisis services. The complex of such services is aimed at strengthening the immune system, fortification and support of the whole organism. This is something that is relevant for every person during a period of strong virus attack.
Individual cocktails, made for each client, fortify every cell, improve metabolism and increase the body’s immune status. In Miami, which has steadily held its place as one of the epicenters of the covid-19 pandemic since the spring of 2020, the vitamin service has proven to be mega-popular.
It is worthy of respect that the qualified specialists of Solea salons do not sell the service under the guise of a “magic pill that will save you from the virus”, they tell clients in an accessible way about how nano-technologies will help strengthen the body so that a person can asymptomatically and without consequences transfer the virus.
Already in the summer of 2020, anti-covid procedures were launched in many health centers and salons in Russia, Ukraine, Israel and America, cooperating with Simon Doiban, a professional in their field.
Leave a Reply